Creative Capabilities

The team at Humid can take on just about any design challenge. We consider our core capabilities to be the tried and true areas of expertise, but by no means everything we’re capable of achieving. If you have a project that doesn’t quite fit in any of these boxes, get in touch anyway, and we’ll figure out how we can help.

Retail Marketing

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Retail & Hospitality Environments
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Showroom Design
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Display Fixtures & POP Displays
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Manufacturing Liaison
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Production Management
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Custom Fabrication
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Trade Show & Event Spaces

Having solid products is a great foundation, but you need them to get noticed. Navigating the world of retail is about creating an immersive experience for your customer. Exemplary retail marketing should satisfy a sense of personal discovery and excitement, and connect customers with your brand. Our retail specialists work with you to develop a complete strategy for telling your story through custom POP and retail fixture programs, pop-up shops, trade show booths, and branded retail environments. Our team manages your programs from the initial concept development to project management,fabrication, and fulfillment.

Client: Elmhurst
Project: Tradeshow Booth

Branding

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Brand Strategy & Communication
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Brand Identity & Logo Design
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Graphic Design
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Print Design
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Packaging Design
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Advertising

Everything associated with your business makes its way into the story of your brand – good or bad. It is more than just your logo; It’s having a consistent visual presence and brand message partnered with a strategy for how you are going to communicate that message to your customer. Your brand is a promise to your customers that allows them to define their expectations of you. Our creative team works closely with you to define effective strategies to develop materials that add value to your company, leading to more brand equity and strengthening its position within the market.

Client: Seed Phytonutrients
Project: Product Brochure

Product Design

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Strategy, Research & Competitive Analysis
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Industrial Design
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Graphic Design
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3D CAD Modeling
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Rendering & Animation
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Apparel Design
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Product Branding & Graphics

Our emotional connection and the way we interact with the world is what makes us uniquely human. Your product is where your customer will come into direct physical contact with your brand – allowing them to see, touch, and experience it. We help you to engage your customer by designing products that deliver lasting impressions that build brand loyalty. To accomplish this, we must first understand your brand and your customer, and balance those specific needs with your business objectives. This provides us with insight into creating better products and along with them, better experiences.

Client: Fatback
Project: Corvus Bike Frame

Digital Design

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Website Design & Development
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eCommerce
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UI/UX Design
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App Design & Development
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Motion Graphics
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Video
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Social Media Marketing / Content Creation

Understanding how your brand translates into the digital world and how your customers interact with it is crucial to your company’s success. Staying connected with your customers means developing the right on-screen tools and experiences that deliver consistent and relevant content. Using the latest technological solutions, our user experience and development team works within your brand to craft digital experiences across web, mobile, and other connected devices. We make sure your brand’s digital experience is easy, aesthetically pleasing, and consistent with how your brand is presented in offline.

Client: KMC Chain
Project: Responsive Website Design

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